Marketing Week was launched in March 1978. Being consumed by ‘work about work’ is leading to heightened burnout and imposter syndrome among marketers, but new research from Asana sheds light on a way out. Marketing Week is a media brand that sits at the heart of the senior marketing community. Policy. Social Media Marketing 101. BBH impressed the judges with the consistent application of its mission to achieve effectiveness through creativity, an approach which saw it named Marketing Week Masters Agency of the Year. As Nina Bibby unveils her last major campaign for O2 after eight years heading up marketing, she says her team’s ability to drive commercial growth while delivering for customers is one of her proudest achievements. Good marketing practice includes being wary of how the word “insight” is used, being especially careful not to interchange it with raw data, quantitative research or general knowledge. Copyright © 2021 Centaur Media plc and / or its subsidiaries and licensors. Energy Spectrum Australia captures key developments across the Australian energy sector and offers a timely, insight-driven overview of the need-to-know news and changes in the industry. In Mental Health Week, it’s a good time to highlight your brand’s efforts to protect staff wellbeing, but you need to spend the rest of the year putting them into practice. Marketers cannot be an expert in everything, so instead they should home in on opportunities that excite them, advises Waitrose customer director Martin George. Many marketers use metrics of no relevance to brand or financial outcomes, but the following concepts can help guide you towards more effective measurement. As companies from Coca-Cola to Mondelēz weed out underperforming brands to focus their energy on the products best set to deliver growth, is innovation becoming far more selective? In the latest episode of Marketing Week’s podcast series, UK head of marketing at Pret A Manger, Becci Dive, discusses the “once in a lifetime” challenge of Covid-19, digitising the brand and taking an idea from WhatsApp to store in a matter of days. Brought to you by Oystercatchers. BlackBerry is keen to shake off its mobile phone past and reposition the brand as a trusted player in cybersecurity. Marketing Technology Highlights of The Week: 05th-April-2021: Featuring ON24, Deloitte, Demandbase, Bombora (and more)! Narrow your search by location, sector and salary & apply online or sign up for tailored email alerts. Creative Review shares insight, analysis and inspiration from across the creative industries, connecting brilliant minds to make brilliant things happen. Cocreation allows brands to build better relationships with their customers but in order to be most effective marketers and designers need to work together. Many marketers use metrics of no relevance to brand or financial outcomes, but the following concepts can help guide you towards more effective measurement. DVJ Insights at NIMA Marketing Week 2020 Published on 17 09 2020. From leading with empathy to giving mothers the space to adjust to life working from home, brands must support marketers returning from maternity leave during the pandemic, or risk losing talent forever. On the 1st and 2nd of September, DVJ Insights presented two sessions at NIMA Marketing Week.. Jori van de Spijker, Practice Lead Brand & Comms at DVJ Insights and Danique de Barse, Marketing Communication Specialist at Samsung Electronics, shared the results of the ‘Create #WithGalaxy’ campaign, whilst … Learn how Nationwide used comedy to reframe how consumers’ view their finances and arrest the decline in savings rates. Insight jobs. From leading with empathy to giving mothers the space to adjust to life working from home, brands must support marketers returning from maternity leave during the pandemic, or risk losing talent forever. Read the latest linkin.bio/marketingweeked ... here are some of this week’s biggest marketing stories. Insight jobs. Marketing Week is a UK-based website covering the latest marketing news, opinion, trends, jobs and challenges facing the marketing industry. Winner of a 2019 Marketing Week Master Award in the Search Marketing category, the Virgin Holidays site welcomed 8,500 new visitors, over 1,000 positive interactions, 20,000 page views and a 75% increase in landing page click through rates. 1 Kent job to view and apply for now with MarketingWeek.com By introducing brand-focused TV advertising into its marketing mix, online florist Bloom & Wild has recorded significant improvements in awareness, consideration, and even in its share of search.
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