What does he look like? Accessories. Most of the time he sticks to golden-age Rolex, Patek Philippe and Cartier, but every now and then drops in a Longines Legend Diver, Keith Haring Swatch or something so mind-bogglingly rare you didn’t even know it existed, such as a rectangular white-gold Louis Cottier worldtimer with ladder bracelet. It's spring in an outfit. Here is my take. Mr.Porter on Instagram. He takes commissions, although currently demand is so high no new work is being accepted. basically cumfirmed. About 30% of our Instagram content is refocused from The Journal [Mr Porter’s online fashion magazine] but the rest is all original content, made especially for the platform. Mr Porter is the most socially engaged premium UK fashion retailer, according to new research from retail marketing agency Leapfrogg, topping brands such as Kurt Geiger and Matches. 18.5k Followers, 325 Following, 240 Posts - See Instagram photos and videos from MR PORTER Watches (@mrporterwatches) There’s people really connecting with us when we go to certain hotels or restaurants. Diageo is partnering with men’s fashion retailer Mr Porter to allow fans to purchase the clothes worn by Hollywood actor Jude Law in a short film for its flagship Johnnie Walker brand. 2019-sep-10 - 4,616 Likes, 12 Comments - MR PORTER (@mrporterlive) on Instagram: “⌚ @mrporterwatches ⌚ Did you know that MR PORTER has its very own Instagram … ACCESSORIES Shop now. Coats and Jackets . Everything is so immediate. Explore options from distinguished sportswear brands such as Nike and adidas Originals, as well as men's sneakers from luxury fashion houses such as Gucci and Balenciaga. teamed up with the likes of Diageo and Jude Law over recent years. This recently launched initiative by IWC SCHAFFHAUSEN sees nine university students given the run of the brand’s libraries to create content that approaches watches from a new perspective (well, nine new perspectives, specifically). Search. This is where you go for great watch photography that informs as well as delights: every watch comes with a paragraph of key intel, and more often than not, even seasoned watch nerds will learn something. The travel accommodation business cut sales and marketing spend by 28% to $229m over the first quarter of 2021, “primarily” a result of slashing performance marketing investment. 5. Gifts. Grooming. 99% Upvoted. So where is the uniqueness and inspiration? MR PORTER. 144 Followers, 173 Following, 156 Posts - See Instagram photos and videos from Mr. Porter (@porterhasclass) Clothing. @waitlisted. What's New. You especially see this over the fashion weeks where people share catwalk images. Clothing. $325 $163 at Mr Porter… Johnnie Walker ties with Mr Porter for ecommerce video with Jude Law, Mr Porter to ramp up social media efforts, M&S launches online personal assistant to revive flagging fashion sales, Smart marketers and lip smackin’ ads: Your Marketing Week, Neuroscience can teach marketers to tell better stories, Airbnb hails early results from shift to brand building over performance marketing, How marketers can escape the ‘productivity paradox’. It also depends on the campaign. Free delivery on all orders Shop now. With Mr Porter especially it can be the first impression people have of us so we have to get it completely right. 61 Followers, 48 Following, 63 Posts - See Instagram photos and videos from Виталий Вячеславович (@mrporterlive) … … A Monday line-up courtesy of @nike @converse @newbalance @prada #MRPORTER” I love what Loreal do with makeup.com, their style and beauty issues website as it mirrors our strategy. Watch geeks love a macro shot and there’s none better in the business. 3 years ago. Designers. If you aren’t creating that you won’t get the sales and traffic. Mr Lee Yuen-Rapati’s sketches range from abstract or absurd riffs on watchmaking to precise, almost photo-real depictions of specific references. Our recent favourite is @waitlisted; the mix of macros and unusual studio shots keeps things interesting, and the watches range from Audemars Piguet Royal Oak and Patek Philippe Nautilus-level collector-bait to high-end indies. We currently have 3.5 million followers on seven channels but from Instagram alone we get 100 million impressions a year. By Lauren Alexis Fisher. Registered office at Floor M, 10 York Road, London, SE1 7ND. Speaking to Marketing Week, Luxenberg gave us an insight into Mr Porter’s social media strategy. Shop designer fashion online at MR PORTER. This thread is archived. Definitely. level 1. 121. We’ve done offline ads on taxis in Canary Wharf and New York. 5,312 Likes, 35 Comments - MR PORTER (@mrporterlive) on Instagram: “One way to stay warm: wear your coat with a denim jacket and over shirt. Our primary customer isn’t necessarily brand and product aware, he’s more often than not looking for practical style advice that guides his purchases. If ads are not working we can take them down quickly or amend them very quickly in places too. 12 comments. MR PORTER is the perfect place to start. Follow Mr John Goldberger. Herrmode. We recently did a huge piece on Hong Kong influencers and we partnered with people over there, it is so fascinating how in every market the Instagram presence is so different. … Trousers. Close. Follow @MrPorterWatches. Our website uses cookies to improve your user experience. From sartorial staples to statement streetwear, our range of men's designer sneakers has you covered. But then again, there are thousands of watch accounts on Instagram and there are only so many gem-set Rolex #wristrolls anyone needs in their life. This is how you gain authority on Google and with your future customers. Half the battle is making a website look great and the other half is creating content that people can share. The Kingsman pop-up was also a great way to physically bring the brand to life, and we have a lot of interesting things in that space that will be coming to market soon. Shop designer fashion online at MR PORTER. A simple, fun premise: one picture of a watch drawn daily in under an hour. The research, which analysed 25 brands and scored their engagement levels across Twitter, Facebook, Instagram and Pinterest, scored Mr Porter 17 out of 25 points. What's New. If the idea is to get people to buy your clothes, why not be the brand that educates them on what they are actually buying? Free delivery on all orders over $250 to Canada. Mens designer clothes, designer shoes and designer accessories from top designer brands. more. Brands must create a unique online character and consistent original content through platforms such as Instagram, according to Mr Porter’s social media editor Lauren Luxenberg, who says that social has “transformed” the fashion brand. Absolutely love the Mr Porter brand and lifestyle! The editorial is driving a big chunk of our sales and traffic. 30. It happens to be a landmark day at Instagram when MR PORTER visits the company’s global HQ to interview its co-founder Mr Kevin Systrom. best. It’s a refreshingly authentic window to one of the most inventive minds in the business. Snapchat isn’t currently a focus, but it is something we are definitely looking into. In our case, people want to follow the mysterious and voyeuristic lifestyle of this man to get inspired. Like your own wardrobe, MR PORTER’s in-house line Mr P. is always evolving. Let…” Policy. Instagram is our key channel. This is the Instagram alias of Mr Carson Chan, collector, expert and the FHH’s man in Hong Kong. Grooming. She has also played a role in brand partnerships with the likes of 20th Century Fox for its Colin Firth-starring spy film Kingsman, which resulted in a trendy Savile Road pop-up store full of suits from the movie. 2020-mar-16 - 6,785 Likes, 32 Comments - MR PORTER (@mrporterlive) on Instagram: “Pick your fighter. Probably the gadgets..." @grantlegan #MRPORTERxKingsman…” Instagram Engagement Rates. We’ve combed through the app to put together a list of 10 accounts that you absolutely must be keeping up with; a combination of brilliant photography, influential collectors, vintage knowledge and a few that just caught our eye for doing something different. SUMMER SHOES Shop now. MR PORTER's Instagram Engagement Rates. People often ask who is Mr Porter? Case in point: this handsome pair of made-in-Italy sneakers. Sort by. We now do a lot on Pinterest. SECURE. Share. All rights reserved. hide. 2020-apr-15 - 3,590 Likes, 23 Comments - MR PORTER (@mrporterlive) on Instagram: “Today's office #MRPORTERathome” Any digital channel you can think of we are investing in. Mr Porter is the most socially engaged premium UK fashion retailer, according to new research from retail marketing agency Leapfrogg, topping brands such as Kurt Geiger and Matches. EU orders: no extra taxes or duties Shop now. SECURE. Clothing. May 12, 2017 - 0 Likes, 1 Comments - MR PORTER (@mrporterlive) on Instagram: “Gearing up for the weekend #MRPORTERathome” 3 years ago. share. Enduring style. 37.3k Followers, 198 Following, 884 Posts - See Instagram photos and videos from MR PORTER (@mrporter_official) The Tent Denim…” Womenswear on NET-A-PORTER. Sport. Grooming. It is crucial that we treat every channel with different objectives and content, there needs to be a different tone of voice. Taking menswear to the dogs—literally. If you continue browsing, we assume that you consent to our use of cookies. We are pleased to introduce our new collection, which includes an array of timeless luxury pieces, sourced from the most sought-after craftspeople in the world. The main benefits of a social strategy are immediate results and we have agility. The man behind MB&F has an Instagram to match: equal parts horological brilliance and childlike whimsy, with a sprinkling of memes, personal insights and a healthy amount of recommendations (his brand is called Max Busser & Friends, after all). It was 200% confirmed yesterday . to improve your user experience. Date Media Followers Followings Engage Vintage Cartier is fast becoming enormously sought-after, so this is the place to build up your knowledge. Shoes. Your summer wardrobe, sorted Visit The Sun Shop, Free delivery on all orders over $250 to Canada. From marketers championing their true purpose to the return of KFC’s ‘Finger lickin’ good’ strapline, it’s been a busy week. People can get a real insight into who Mr Porter is and, with the whole travel lifestyle, it relates to so many people, that’s why it has been so successful. … #MRPORTERontheroad” Upptäck. Interior angles, broad bevelling, countersunk jewels, mirror polishing, snailed wheels – it’s all here, and all immaculately photographed. Nov 28, 2016 - 1.1m Followers, 786 Following, 6,122 Posts - See Instagram photos and videos from MR PORTER (@mrporterlive) Is he a real person? Copyright © 2021 Centaur Media plc and / or its subsidiaries and licensors. And if you want a three-step solution to following absolutely everyone who matters in watches, here it is: 01. I know there is a lot of talk about it changing fashion brand’s marketing identity but I don’t look at it that way. The research, which analysed 25 brands and scored their engagement levels across Twitter, Facebook, Instagram and Pinterest, scored Mr Porter 17 out of 25 points. save. At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. And since joining the Net-a-Porter owned Mr Porter last September, Luxenberg, who joined from luxury fashion agency 4PS marketing and is also the creator of renowned fashion blog Style Savage, has been pivotal in helping the brand expand into platforms such as Pinterest. I think social media is our biggest tool to communicate who he actually is. Xeim Limited, Registered in England and Wales with number 05243851 The watch collector’s watch collector, Mr John Goldberger’s array of watches is incredibly broad, incredibly deep and incredibly good. Toronto-based artist Ms Julie Kraulis draws enormous photo-real posters of watches entirely with pen and pencil, and they have to be seen to be believed. We often do entirely separate photo shoots for Instagram as people simply don’t want recycled content. Report Save. Nov 7, 2019 - 1,378 Likes, 9 Comments - MR PORTER (@mrporterlive) on Instagram: “White denim + suede. 02. Nov 8, 2017 - 5,438 Likes, 30 Comments - MR PORTER (@mrporterlive) on Instagram: “"The best thing about being a Statesman? They never tell you on Instagram how many people you will gain. Instagram is well stocked with skilled watch photographers and if you’re into watches, you’ve probably already come across many of them. MR PORTER. Shoes. There’s no real algorithm with a lot of platforms that will tell you how to grow a community, we just focus on engagement and reach. If you want to truly understand what fine finishing is all about, immerse yourself in this feed. Formerly a dedicated forum, now reborn as an Instagram account, the Hour Lounge is the official home of vintage Vacheron Constantin, a fabulous history that even today just isn’t well-known enough. Summary. Knitwear. Your summer wardrobe, sorted Visit The Sun Shop. Gifts. Men who are active on there visit it on a regular basis and use it as a search engine to find things like what to wear with navy socks. We created the Mr Porter on the road hashtag so our audience can follow him on his journey and engage with him. We are a global brand and want to focus on gaining world class influencers in every territory. Expect quirky photo styles and connections between watches and the wider world – our personal favourite being the matches between rare sneakers and IWC watches. We did a “How to do Christmas with Mr Porter” with things like how to taste wine, how to create alternative festive dishes, how to wrap gifts and, off the back of it, we grew our followers from 6,000 to 100,000 within a few weeks. More information can be found in our Cookies Policy and Privacy  The ones that win will answer the intended questions their audience is asking and will be not afraid to invest in it. What brands don’t necessarily think about at the time is everyone who follows and is already interested in style receives the same image somewhere else multiple times.