www.innocentdrinks.co.uk. This website uses cookies. innocent drinks - Head of Sales for Japan ... Head of Strategy, Asia, at innocent drinks Almdudler is a carbonated soft drink that can be found almost everywhere in Austria. The brands associated with Innocent Drinks are common … One positioning it won’t adopt is that of functionality. Watch this video about Innocent Drinks and their Rainforest Alliance certified bananas. The company innocent drinks is well known for its sustainable smoothies and juices. The latest PR news from PRovoke Media, previously known as the Holmes Report. They are less afraid to say, ‘I’m not mainstream’ and ‘This is how I define happiness’. He suggests Innocent has not done its homework on European soft drink consumption particularly with juices which he says is not as high as in the UK. She declines to comment further on Innocent’s involvement with Tokyo 2020, but the event would obviously provide a useful springboard to gaining national awareness. PRovoke's coverage, analysis and news around the rapidly-shifting area of employee engagement and internal communications. I think for us as a non-functional brand with lots of stories to tell behind the product, [we are well positioned] to capture their attention.” Innocent drinks has a long range of products which they claim to be made up of pure and fresh fruit and which are free from any kind of preservatives. Charlie and I met at Innocent Drinks about ten years ago. On its website, it talks of vetting suppliers carefully to ensure they conform to “international sustainability standards”, and various efforts to minimise the impact of production on the planet. See all our PR jobs here. “Fundamentally, we’re doing the same products there that we launched here 19 years ago,” Nick Canney, Innocent’s European MD, told The Grocer. The 100 most influential CCOs & CMOs of leading brands around the world. On a visit to Tokyo, Douglas Lamont, who has served as Innocent’s chief executive since 1999, says he “drank the Kool Aid” when the company was still independent but has stayed on because Coke has been supportive without interfering. Innocent Drinks probably needs no introduction. We make healthy drinks and are currently working from home. Indeed, Innocent’s packaging (partially composed of recycled plastic and plant material) bears no mention of its relationship with Coke. Innocent’s sales surged past £400m last year, though the group fell to a loss as it funded expansion across Europe and beyond, Innocent has posted further revenue growth last year, with sales rocketing to nearly £400m as health-conscious consumers flocked to buy its smoothies, The supermarket declined to pay an annual bonus to its leadership team as it failed to hit profit targets, Shoppers took to social media this week to air their frustration at finding one-litre bottles of Lucozade Energy had been knocked down to 900ml, Britvic said the caffeine-free segment had “massive growth potential”, The squash contains no artificial colours or flavours, no added sugar and is enhanced with vitamins, The Grocer Own Label Accreditation Scheme, Innocent global growth drives sales surge as it slips to loss, Innocent sales rocket amid European expansion, Executive pay plunges at Tesco as Covid costs and bank charges hit bonus targets, Lucozade hits back at ‘shrinkflation’ claims, Capri-Sun makes debut in squash with functional duo. In-depth annual research into the PR industry's efforts to raise creative standards. The company now hopes to build a presence in the region via Japan, a notoriously difficult market for international newcomers — but one that is also slowly waking up to the global shift away from sugary drinks and snacks to apparently natural, healthier alternatives. Creative work, trends and views from the global public relations industry. Long-form journalism that analyzes the issues, challenges and opportunities facing the business and practice of PR. Innocent is moving beyond Europe for the first time, rolling into Japan this week and also preparing to launch in China. Unrivalled insight into the world's best PR agencies, across specialist and geographic categories. Innocent is keen to talk up its sustainability credentials. The products are 100% pure … Camp 5 is Asia's largest indoor climbing centre, and the people there like our drinks. By continuing to browse our website, you are agreeing to our use of cookies. PRovoke profiles marketing and communications innovators from across North America, EMEA and Asia-Pac.