google tag manager data layer variable

The 2nd version is much more flexible. shippingMethod:”regular”, This is the list of all the dataLayer.push that occurred on a page. Alternatively, you can also create user-defined variables that will work the same as the aforementioned click and form variables. } Could you elaborate on what you're trying to achieve? tax: 3.78, You also need to have enabled at least one “Just links” or “All element clicks” trigger. If you are just starting with Google Tag Manager and you have never heard of CSS Selectors before, I think that this topic might be a bit too difficult for you right now. Hi, can you please give a hint, what I am doing wrong, trying to reach price value in the following data layer code: When in the console mode, click the top left corner icon to clear all the messages shown. If you go deeper within that gtm.element key and expand parentElement and then className, you will be able to access the parent element’s class (if, for example, that element was clicked). }, I tried ecommerce.products.price and ecommerce.products.0.price. In fact, all Form and Click variable pairs are identical. Is it possible to add a datalayer variable to all events at once? What are the most crucial research areas currently in quantitative finance/interesting subfields? "actionField": { Once you have the key that you would like to work with, you can proceed to create a data layer variable: Note: Data layer variables only work on a per-page basis. 5. In the screenshot below I am viewing my blog’s data, yours might look different. Thanks. If I wanted to fetch pageCategory value, I’d just need to set the pageCategory key in variable’s settings. How have you tackled the 'fun' when you want to create a trigger and the element being clicked on has many elements within it. (wallet privacy). id: 'A', Then, when the user is about to leave the page by closing the browser or clicking a link, the beforeunload callback is executed, and it checks if this original state of loginStatus is “logged-out”, in which case it runs the dataLayer.push(). For example, if you wanted to track clicks only of those elements that have the class “white-button” but also belong to the red sidebar widget of your website, the regular Click Classes variable would not work. state:"", { We want the if... condition to evaluate against what the value of loginStatus is at the time of the beforeunload event and not when the tag is first run. One of Google Tag Manager’s oldest and most reliable features is that it freezes the state of Data Layer variables to the moment when the trigger event occurred. A data layer can be seen as an object holding all the information to pass and process with Google Tag Manager. The most popular use case is “together with CSS Selectors”. Click NEW. I don't know if this is related to this post, but I have the following problem/question: name: 'Unlimited' Now that we are acquainted with the data layer, let us try and read one of the variables using Google Tag Manager Interface. Here, we are going to try and read the event using a data layer variable. What if the two Black Holes spiraling around each other are evaporating via their Hawking radiation? The 'Buy Now' button contains the same set of click classes ID, Click text name...etc. A key is a category of things – a book's category, title, or author. End Google Tag Manager --> Why should the data layer snippet be placed above the GTM container snippet? The button is created with an HTML element called button (with the ID AddToCart) and its direct child is a element that contains the button text. "currencyCode": "EUR", Enter the following settings: We entered “plan” because that’s the name of the key in the Data Layer (when the registrationComplete event is pushed to the DL). Data layer variables enable Tag Manager to read values from your data layer implementation and pass those values to tags, triggers, and other variables. Let me show you how it works in action. "ecommerce": { Data Layer variable is one of the most (if not THE MOST) used the type of variables in my Google Tag Manager accounts. When you need to work with an actual element. However, sometimes, things might get more complicated when no IDs or useful Click Classes (read: CSS Classes) are available. So, to modify the original example, here’s what you end up with: Now the if... condition checks what the latest value of loginStatus is, and it will work nicely if the status has changed while the user is on the current page. Seeing many gtm.click events? shippingMethod:"regular", Simo Ahava has published a guide explaining the technique of Wildcard CSS Selectors. Open the Data Layer tab of the Preview and Debug console. If no such key exists, the variable will return undefined. After you enable these variables, they’ll appear in GTM Preview and Debug mode’s Variables Tab. Step 1 − In Google Tag Manager Interface, go to Variables. In Google Tag Manager, dataLayer is a JavaScript array. If you click a link, this variable returns the actual element that was clicked. Here's a guide that might help you. The initial value is what’s used in the if... condition, meaning you’ll risk losing valid hits because of that. Can we call that variable in other scripts from the data layer? This name will be from the actual Data Layer of Google Tag Manager. window.google_tag_manager[{{Container ID}}].dataLayer.get('variableNameHere'); Remember to enable the Container ID built-in variable for this. promoCode:””, If you create a DL variable and tried to access pagePostAuthor (in the example below), you’d fail because it’s not in the root of the object (instead, it’s a direct child of attributes key). It's hard to tell without any screenshots or further details but what's most likely happening is that your tags are firing too early. Also, Google Tag Manager pushes a certain set of values to the data layer of web applications by default. That link is useful for some of the challenges I'm having... sorry, my friend is having... so I'll put what I can in place. rev 2020.10.19.37839, Stack Overflow works best with JavaScript enabled, Where developers & technologists share private knowledge with coworkers, Programming & related technical career opportunities, Recruit tech talent & build your employer brand, Reach developers & technologists worldwide, "One of the variables is setup like this:" is missing "this" :), did you create the "trigger" based on this tag? How could I build a political system immune to gerrymandering yet still gives local representation? In that case, you should define which exact array member do you wish to access. Step 9 − Once the page is loaded, click Window Loaded and then Variables. Each key could have different values. In GTM, go to Triggers > New > Clicks > All Elements and enter the following settings: Take note that we’re using Click Element as a variable because we are checking the entire clicked HTML element against our CSS Selector. As we already know by now, there are certain events that are created as a result of any interaction on the screen. purchase: { 12 Ways To Fix It. The term data layer is used to denote the data structure used by Google Tag Manager for storing, processing and passing data between your website/blog and the tag manager. I'll fix it asap. However, your developers may assign it a different name as and when required. Step 1 − In Google Tag Manager Interface, go to Variables. Is Google Tag Manager Preview Mode Not Working? Therefore, sometimes, the only proof that these two variables are different is their type: It comes from some of Google Tag Manager’s default auto-event listeners. But this is just a false perception. Your email address will not be published. In today’s blog post, I’ll take a look at what the Data Layer Variable is. Step 5 − Press enter after dataLayer. Ecommerce data not passing from Google Tag manager to Analytics. Thank you in advance, Google Tag Manager dataLayer variables are undefined, How to communicate more deliberately and efficiently when working remotely, Responding to the Lavender Letter and commitments moving forward. If we see the above figure, the variable event holds the gtm.dom. Unfortunately, I’m not going to dive into what the Data Layer is because that’s a totally another story. site design / logo © 2020 Stack Exchange Inc; user contributions licensed under cc by-sa. To look at the events, you need to have the debugger running. Data Layer Variable enables you to fetch a value from the Data Layer and turn it into a variable (which can be used in Tags, Trigger, and other variables). }, A data layer object is made up of a list of key/value pairs. So the user could click on the div, the span, the img or the bold element, but the behaviour you want is the same for all. In preview and debug mode, Click Element might look similar to the Click URL variable but they are totally different. In that case, click the checkbox and set the default value. In order to track clicks, a GTM user has to enable a click trigger and then activate click variables. It is shown as – {event: ‘gtm.load’, gtm.uniqueEventId: 3}. Looks like I have some interesting data there: pagePostType, pagePostType2, pageCategory, pagePostAuthor. And, as you probably guessed it, Element Visibility is listening to when a particular element appears on the screen. Stack Overflow for Teams is a private, secure spot for you and Have any related questions? The beforeunload event is not fired until the user tries to leave the page, but the {{DLV - loginStatus}} is resolved to whatever value it had when the tag itself was initially run. "id": "HH381621013", Thus, any tags firing on this trigger (and any variables resolved on this trigger event) will always have access to the same value of each Data Layer variable. It can be achieved using the following code. The code of this event should look like this −. Since you already know that Click Element variable returns an object, with which a user interacted (e.g. affiliation: 'djhfgdfnkdnfkjds for carcloud', Unfortunately, not everything is that easy. } Is there a cheat sheet for GTM Syntax's that can be used. That’s it for this time! Your email address will not be published. It will show the following details. I tested and answered my own questions. Is a contiguous_range always a sized_range? productsStr:”;0158685229;1;43.05;;eVar25=100000240″, To learn more, see our tips on writing great answers. Every time you push the data to the Data Layer, it will overwrite the entire key (that you’re pushing data to). So stay tuned and continue reading. To create a new user-defined variable: In the left navigation, click Variables. That’s where the Data Layer Variables come in handy. Where did that 0 come from? Hard to find the checkbox, and I haven't seen it documented in any tutorials. But, actually, you should know there is one more key ingredient, the Data Layer. If you have at least one Just links, All Elements Clicks, Form Submission or Element Visibility trigger, it also enables (somewhere in the background) its respective auto-event listener that starts listening to certain interactions happening on a page. Or this (pagePostAuthor key is now a descendant of the attributes key): Or even like this (there are two arrays that are the descendants of the transactionProducts key): Every structure requires a bit different way how you should define the key in the Data Layer variable. Read on for an example! Select Variables > New > Data Layer Variable and give it an appropriate name. } If you look at the summary window at the bottom left corner, this is what you will see −. Only the gtm.element has a black triangle next to it because it contains some additional data. A book's title key could have a value of 'Ulysses', 'War in Peace', 'A Brief History of Time', etc. I just wanted to show you how things are connected here. My suggestions: Now that we are acquainted with the data layer, let us try and read one of the variables using Google Tag Manager Interface. category: 'Auckland Airport branch/vehicle', But the more I wrote, the more I realized that there are other things worth mentioning as well. purchaseID:"WEB700000xxxxx", Thanks! Each one of those keys in the Data Layer variables can be accessed by the built-in variables in GTM (Click Element, Click Classes, Click Target, Click URL, Click ID). The information shown in the Data Layer tab is about the Window Loaded event. Analytics Mania - Google Tag Manager and Google Analytics Blog |.

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