Affinity Audiences on YouTube reach people based on what they’re actively researching, intent to purchase indicators, and surveys. User clicks on an element of the ad and converts within 30 days, User sees an impression of the ad and converts within 24 hours, User watches 10 seconds of the ad and converts within three days, Advertiser looking to improve their brand image, An advertiser who’s looking for brand impact such as driving Brand Lift metrics, An advertiser who’s looking to drive clicks to their website for on-site conversions, An advertiser who’s looking to maximize reach and cares about driving views, Advertiser must have run video ads before, Advertiser must use DV360 for measurement. Google Surveys can plan an ad campaign by trendspotting and nowcasting. Custom Affinity audiences What are the benefits of using the data layer in Tag Manager? Over 55% of people search for a product on Google, then use YouTube to learn more about it before they purchase. Google Mobile Sites – 100% Start studying Google Tag Manager Fundamentals. Which two Google audience solutions use first-party data? People who are searching reviews on lawn mowers Adwords Display – 100% Use fast pacing of video, frequent use of audio, and free giveaways. Signals to understand audience characteristics. YouTube can help advertisers achieve three important business outcomes: awareness, consideration, and action. Mira explained to a new client how YouTube can help brands reach the most attractive customers and prospects by helping them tap into real-time data and powerful signals to be more effective storytellers. Iryna Is Creating A Six-Second Bumper Ad For YouTube And Wants To Follow Google’s Best Practices. For Dynamic Remarketing, what kind of variable needs to be set up in Tag Manager to collect information in the data layer? 25% of YouTube watch-time happens on mobile devices. YouTube has the largest technical support team, the cheapest ad placements, and an enormous asset library. Die notwendigen Schritte – vom Test bis zur QA – dauern nur etwa eine Stunde. Marta Wants To Create A TrueView For Action Campaign To Grow Sales Of Her Products. A wedding-planner advertiser who wants to reach people currently researching wedding dresses. Which value proposition do Custom Intent audiences offer advertisers? Determine what the viewer is interested in. Janine recommends using a Customer Match audience on YouTube so a client can reach existing customers. Which audience solution should you use? TrueView for action ad formats use Smart Bidding to optimize for specific website actions. Affinity Audiences on YouTube reach people based on their lifestyle, interests, and consumption habits. Consumer Patterns Of the two bidding strategies you can use with your TrueView for action campaign, which captures as many valuable actions as possible within a given budget? She told her employer that users choose YouTube for the rich and diverse content, and because it lets them directly engage the creators they care about. What are the two types of bidding available for TrueView for action to help drive conversions? Using JavaScript to pre-populate values in the data layer when a web page loads, T/F: Data Layer variables automatically persist across different web bpages. A real-estate advertiser who wants to reach people who recently graduated from medical school. Which YouTube Analytics report can give you the average view duration for all of the videos on your brand’s channel? Input your login details below e.g. Note : Bold TEXT are ANSWERS! The advertiser must have multiple physical locations in eligible countries. Custom Intent audiences reach users who clicked one of your ads. Adwords Search – 100% Match each YouTube Platform innovation with its description. Advertisers looking to expand their non-brand search campaigns. Amy’s Latest YouTube Advertising Campaign Was A Tremendous Success. Which built-in variable should you use to define an event trigger based on the class of a Submit button? Annilee has a client who wants to choose YouTube audiences that will increase consideration of their products when customers are ready to buy. She Saw More Activity Than She Anticipated, But She’s Not Certain Where All Of It Came From. Your time is more valuable than money. People who are subscribed to channels about cars Over 70% of global shoppers purchased products they discovered on YouTube. Audra handles YouTube strategy for a popular concert venue that would like to run YouTube campaigns aimed at fans of the musicians they’ve booked this summer. Aside from conversion tracking, what’s a requirement for using store visits? YouTube creators can sign up for use of Google-owned HD camera systems. In-Market audiences YouTube gives him the freedom to express himself, find new opportunities, and make a living while he does it. Lori manages digital marketing for a travel agency and believes YouTube could help the company reach a wider audience. User sees just an impression of the ad and converts within 24 hours. Life Event, People who recently had a baby Brand naturally and with purpose. As an advertising director for a marketing firm, Glenda uses YouTube ads to reach her audiences while they’re in their “Personal Primetime.”, What are two events that store visits for TrueView for action come from? Over 80% of global shoppers purchased products they discovered on YouTube. Use humor to boost ad recall, brand awareness, and viewership. What Other Reason Could Jane Give To Convince Her Client To Use YouTube? Affinity Audiences on YouTube reach people based on operating system, device type, and mobile carrier. Google Tag Manager Fundamentals mini-course is designed for those who have no previous GTM experience and want to get started but are not sure where to begin. Google audiences are updated on every impression, so advertisers can reach only the most relevant consumers on YouTube. She’s convinced them to use YouTube to spread their messaging and believes Customer Match, which uses customer data provided for marketing purposes, is the right audience solution for their effort. According to Google, there’s no average length for this metric in bumper ads. Adwords Mobile – 100% YouTube offers the most engaged audience on the web. YouTube pays creators to share ads alongside their content. They can be purchased through Google Ads or Google Preferred. People with a similar profile to the customers you currently target, or who frequent your business, Custom Intent Audiences for YouTube Viewers served relevant ads were five times more likely to write an online review of the business. Which report shows how long a video was watched in aggregate? Users choose YouTube for rich and diverse content. The First Recommendation, Attract, Concentrates On Hooking Your Audience In Your Ad’s Opening Moments. Leigh’s meeting a makeup distributor ready to launch a new line of mascara. How Can Amy Get The Information She Needs From YouTube Analytics? Non-skippable in-stream ads are available on YouTube and Google Maps. Which Tag Manager tag would you use to track metrics and dimensions in GA? TrueView in stream width: 560, // Ancho del reproductor (en px) She can download the traffic sources report. Ads with a person speaking directly to camera had lower ad recall. (Choose 2. Which of these is not an example of Advanced Audiences? What is the Tracking ID format you should use when setting up an Analytics Pageview tag? People who are searching for dog food on shopping sites, Life Event Jane Takes On The Task Of Explaining To A New Client Why YouTube Is The Best Place For Their Marketing Dollars. When measuring offline conversions with TrueView for action, a store visit is counted when a user watches 10 seconds of an ad and then visits a store within how many days? Ramone’s client is allocating some of her advertising budget to YouTube to take advantage of Affinity Audiences. What’s a key benefit of TrueView for reach? It helps you manage your digital campaigns across websites and mobile. What’s the best description of Affinity Audiences on YouTube? Ira’s planning a YouTube campaign for a new bridal shop looking to attract brides-to-be. Yvette’s YouTube advertising client owns a boutique offering an exclusive line of designer handbags. Which Bidding Type Would Be Best In This Scenario? Over 75% of people search for a product on Google, then use YouTube to learn more about it before they purchase. Users can directly engage with the creators they care about. Coordinate secondary marketing channels to follow-up. Drive awareness for a new product launch. To send Custom Metric data with an Analytics Pageview tag., what do we need to add to the Pageview tag in Tag Manager? In moments when her audience is engaged in content delivered at night, similar to when they watch TV. By reaching people performing searches with the intent to buy or searching for competitive products. The client wants to better understand why users choose YouTube. Si sigues utilizando este sitio asumiremos que estás de acuerdo. To create an AdWords Conversion tracking tag in Tag Manager, what is needed from your AdWords account? Custom Intent audiences allows advertisers to reach users on YouTube that were previously searching for particular queries across which of the following properties? Leigh breaks it down into a three-step process to make it easier to understand. What does Google Analytics Dynamic Remarketing use to show website visitors ads for content they previously viewed? What Are The Two Smart Bidding Options Available In TrueView For Action Campaigns? Jana Is Building New Creatives For Her YouTube Campaign, Following The ABCDs Of YouTube Advertising. Users choose YouTube to access a local cable provider. Your client is interested in testing six-second bumper ads. Secure Connection: All data is sent through an encrypted SSL connection to ensure your information is safe! (Choose two.). Nadia knows YouTube would be an excellent solution for the client’s problem. A business that wants to ensure brand impact and leverage the power of video by using Target Outranking Share bidding. Google Trends can browse case studies showing how past ad campaigns have succeeded. Calculations, returns, website SSL, and app store visits, Preferences, visits, website FTP, and total app updates, App downloads, tours, website LAN, and app user permissions, Keywords, places, website URLs, and app downloads.
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