The medical apparel company appears to have been threatened with a lawsuit. An idiotic ad from Figs Scrubs pisses everyone off, but my discussion about the moral outrage will likely get ME canceled. “Super disappointed to see this from @wearfigs in 2020, disparaging a female DO,” Twitter user Bridget McIlwee, DO, said. Are you invited to Nurse Patty’s pot luck? That’s the real problem. For real. “Yes, we think we found the root cause of the problem,” stated FIGS twitter DM. Required fields are marked *. Also Read | Trump: Biden Controlled By ''socialists, Marxists' Hundreds of medical workers took to social media to criticize the video for promoting negative stereotypes. “How many execs saw this and no one said a thing? Figs expresses a desire to change after releasing a video described as sexist and misogynistic. Today, I woke up to the outrage du jour, which happened to be this marketing clip from a company called Figs. A lot of you guys have pointed out an insensitive video we had on our site — we are incredibly sorry for any hurt this has caused you, especially our female DOs (who are amazing!) Twitter users blast scrubs retailer’s ‘sexist’ ad: ‘Do better’ by admin; 23 Shares ; October 15, 2020; no comments. This is what a systemic take-down looks like by the people when a corporation is inherently wrong on … I don't think so. Medical scrubs range in cost, and Figs is on the high end with tops selling for around USD 38 and pants ranging in price from $46 to USD 56. The company, founded in 2013, came under fire last year over an ad that offended women health care workers. I aim to make 3 points relating to: Accountability, Privilege, and what it really looks like to be a doctor in real life. pic.twitter.com/c7kw28JcvM. A new ad for Figs scrubs is D-O-A, according to an angry group of medical professionals. Definitely questioning my patronage.”, As a current DO student and future physician, the disrespect for female physicians and DOs exhibited in this ad (attached since it was removed from your website) is unforgivable. The ad showed a DO reading a "Medical Terminology for Dummies" book upside down. Get the latest from We Rep STEM delivered right to your inbox. Medical apparel company Figs has issued an apology for posting a video advertisement on its website that portrays female doctors of osteopathic medicine (DO) in a negative light. At the time of this writing, Figs could not be reached for comment. Figs must be held accountable for their ghastly actions with more than just a measly apology. Share on Pinterest . The video portrayed a female osteopathic physician in pink scrubs holding a “Medical Terminology for Dummies” book upside down. You don’t even realize that your ad is trash. Scrubs brand FIGS comes under fire for 'insensitive' ad featuring female physician. Online discussions turned into a wider discourse about sexism in the medical profession and a lack of inclusion on the Figs website. We believe that if you can see it, you are more likely to be it. GomerBlog discovered that an address corresponding to the FIGS headquarters had ordered “multiple” copies of the popular “Advertising for Dummies” book. We promise not to accidentally use a skinny model with a DO badge reading a medical terminology for dummies book upside down ever again! They take a holistic approach to medical care, going beyond symptoms to understand how lifestyle and environmental factors contribute to a patient’s well-being. Twitter users blast scrubs retailer’s ‘sexist’ ad: ‘Do better’ A new ad for Figs scrubs is DOA, according to an angry group of medical professionals. Figs removed the video and apologized Tuesday. Figs, an apparel company known for its scrubs, has apologized after coming under fire for its “insensitive” ad targeting female doctors of osteopathic medicine. Figs removed the video and apologized Tuesday. Figs is trying to tamp down the ongoing upset over a promotional video being decried by medical professionals as sexist and misogynistic.. @AOAforDOs @DrJenCaudle @Emergidoc pic.twitter.com/8ZUdmn80c8. Scrubs retailer apologizes for 'sexist' campaign after outrage over 'internalized misogyny'. In the ad, a woman in Figs scrubs with an ID tag that says “DO” walks onto the screen while reading an upsidedown book called Medical Terminology for Dummies. FIGS apologized for its advert, which critics called insensitive and sexist, and said it would donate $100,000 to an organization supporting the medical profession. Some customers pointed out the company tailors its sizing to thin women and predominantly features younger models. (1/2). FIGS is a female founded company whose only mission is to make you guys feel awesome,' they wrote on Twitter. Lisa Lacy. How many in your company thought this would be a good ad? The video has since been removed from the Figs website. https://www.yahoo.com/lifestyle/figs-called-sexist-183238793.html What are algorithms (and why are they important)? Figs is trying to tamp down the ongoing upset over a promotional video being decried by medical professionals as sexist and misogynistic. Figs Vows Changes After ‘Sexist’ Ad Blowback. A new ad for Figs scrubs is DOA, according to an angry group of medical professionals. “I will not be supporting FIGS, and encourage all those who purchase scrubs to join me.”. The Los Angeles brand, which makes and sells comfort scrubs and … 10/16/2020 2:31:00 AM. BREAKING: Figs Scrubs made DNR by Female DO Hospitalist, Another Monolith Found Within Patient’s Left Kidney, Doctors May Qualify for Law Degree After Completing HIPAA and EMTALA Compliance Training, New ABCDEFGHIJKLMNOPQRSTUVWXYZ Vaccine Covers All Infections A to Z, Patient With No Past Medical History Has Sternotomy Scar, Central Line, G-tube, Physicians can now legally ghost patients. “In attempting to become a better business we ordered several Advertising for Dummies books, but the problem is we read them upside down.”, FIGS continued, “We also think the scrubs we were wearing were so tight that they actually increased bloodflow to our heads too much causing us to be confused. The Los Angeles brand, which makes and sells comfort scrubs and quality medical … Medical scrubs company, FIGS, recently released a sexist ad featuring a female DO in pink scrubs holding a “Medical Terminology for Dummies” book…upside down. Source WWD. Please, we love you guys, PLEASE continue to buy our scrubs!! Figs is trying to tamp down the ongoing upset over a promotional video being decried by medical professionals as sexist and misogynistic. We are always looking to feature underrepresented groups in STEM, American Association of Colleges of Osteopathic Medicine, Mental health impact of coronavirus pandemic hits marginalized groups hardest. Figs Ad Controversy - That’s right, hold on to your horses; figs are not in fact the vegan fruit you thought they were! Oddly, haven’t found any male docs, MDs, or other med professionals shown reading “Dummy” books upside down on Figs website. Do badge reading a medical Terminology for Dummies ” book upside down 's leading medical `` news '' site promote., you are more likely to be it the company, founded in 2013, came fire... Sexist ad the plague... plus it looks good reading a `` medical Terminology for Dummies book upside.. 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