Before we start with the steps, you should know that having Google Tag Manager for WordPress by Thomas Geiger plugin is the fastest and simplest way to set up enhanced E-commerce tracking in WooCommerce. Then, you means that to collect in GA the data i want in a subset, i have to create a CJS var, and paste the next inside: function(){ return JSON.stringify({{JS – Product Attributes}}); } isn´t it? (It will be easier to follow along if you use the same names.). The best practice to setup enhanced ecommerce is to create a new view and test before setting it up in the master view. I think the replace method probably does what you want. But it really depends on what you’re looking to get at the end. Right so the issue is I was referencing ‘Cart.Total.Totals’ and as you can imagine when checkout is complete the cart is empty and values are zeroed. Need help with Enhanced Ecommerce Tracking? Hi, I am using Google Tag Manager for WordPress to create the dataLayer and event for GA Enhanced Ecommerce tracking.. To see the checkout behavior, you will have to add the checkout steps under ecommerce settings. You’d extract those values into GTM with custom JS variables and/or DL variables and attach them to your dynamic remarketing tag. Once you enabled enhanced ecommerce tracking from the wordpress plugin, it’s now time to verify if it is pushing the e-commerce data to the data layer. Once you add the checkout labeling, you will be able to see the checkout behavior report under ecommerce. The topic ‘Accessing GTM4WP Enhanced Ecommerce Data Layer’ is closed to new replies. No nothing of the sort, I use very little plugins and none that affect the datalayer. Overview. It is like ecommerce tracking on steroids. I don’t really know anything about how GTM4WP creates a data layer. There were reports earlier, you are right. This script can be found with the documentation above. However, since the Array of SKUs script works, it implies they’re using the Enhanced Ecommerce data layer, so it seems like everything else should work as well. For example, this would remove all the quotation marks: This is just a JavaScript question, so you can check out some JS tutorials online and then change your output exactly the way you want. I don’t really know anything about how GTM4WP creates a data layer. I am 90% sure that’s the issue and I will confirm once I revert the changes back, just just in case anyone has a similar issue. These scripts were designed for marketing pixels, not for GA. The easiest way is probably to just make a new custom JS variable like this: That will return your product attributes object as a string, so you can then add this new variable into your event tag. Variation 2: If your tag requires that you rename the attribute to something else, you’d again modify the script. This is a standard Enhanced Ecommerce data layer that would be active on a ‘transaction complete’ page: It contains information about transaction IDs, revenue, product quantities, prices, and so on, which, unsurprisingly, is the same information required by many marketing and analytics tags. 3) pushes all the product names into the name variable, the prices into the price variable, and the quantities into the quantity variable 4) returns the prods var, which is still the same object you started with. Then scroll down expand Ecommerce and select True from the Enable Enhanced Ecommerce Features. The following script will return the sum of all prices in the products array. This post contains scripts that you can use as Custom JS Variables in Google Tag Manager. I think I know what the issue is. Page type isn’t part of the default EE data layer, though, so you’d need to push that in separately, like this: If you wanted you could bundle in ‘pageType’ as part of your EE data layer push, but I usually see it pushed separately. RT means Real Time Report in Google Analytics, sorry My last intent: JS-Productos Ecommerce: function(){ var prods = {{DL – Ecommerce}}.purchase.products; var name = []; var price = []; var quantity = []; var i; if (!prods) { return; } for (i = 0; i < prods.length; i++) { if (prods[i].id) { name.push(prods[i].name);price.push(prods[i].price);quantity.push(prods[i].quantity); } } return prods.join('|'); }. The final step is to implement the goal flow to understand the conversion funnel. Your script above seems like you’re trying to populate several different arrays at the same time, but you’re sending the same value (prods[i].id) into each one of them and then not returning any of those arrays anyway. This custom JS variable will produce a comma-separated list of purchased SKUs (e.g. Thanks a lot for this great article, I have been looking for those JS utilities lately and again found the answer at your blog;) Regarding the external pixels are now covered, but how about enhancing the eCommerce data layer to send extra parameters to GA (for dynamic remarketing) ? To enable enhanced ecommerce from tag manager, follow the steps below: Enabling enhanced ecommerce features will activate some of the data collection: For tracking add to cart or checkout steps, we will have to setup custom events in tag manager. Click Save changes button at the bottom of the screen. Not sure if this a good idea, just struggling with it this days…. I can´t see values in the DL Var into data layer. Change the Enable Enhanced Ecommerce Features to true and check the Use Data Layer checkbox. For helping you understand ecommerce data, we have created an ecommerce DataStudio template. To trouble-shoot, I suggest turning on GTM preview mode, making a test transaction, and checking what value gets passed into your {{DL – Ecommerce}} value. This post will provide instructions and scripts to leverage and reconfigure a GTM Enhanced Ecommerce data layer to satisfy some commonly requested patterns. What is the final output you’re looking for? For example, if you needed to include the product category, you’d add ‘category: product.category’ after ‘price: product.price’. The Array of SKUs script creates an array, while some of the other scripts create strings and numbers, so maybe your report requires an array (I don’t know what the RT report is). How to Pull Ecommerce Data From DataLayer in GTM, Facebook Conversion Tracking via Google Tag Manager, How to Setup Ecommerce Goals in Google Analytics. I am sharing this incase anyone has a similar issue and there is no obvious cause like plugin incompatibility etc at play. In the GTM data later the gtm4wp.orderCompletedEEC Event lists all relevant data as 0. In the GTM data later the gtm4wp.orderCompletedEEC Event lists all relevant data as 0. Your script looks like it does this: 1) sets the var ‘prods’ as the products object. Therefore it is recommended to create a separate web property to be used with enhanced e-commerce 145 - in paralel to you current "classic" e-commerce tracking. For enhanced eCommerce, the plugin actually pushes so many useful values about product impressions, add to cards, transactions, etc, into the Data Layer. “50460492,50949783,51386761”). Hi Ana, great great tips… I tried use your subset product var but it doesn´t works. Step 7: Click the Enable Enhanced E-commerce Reporting toggle to turn it on. hi!! Hey Lolo, can you please double-check that you’re using the Enhanced Ecommerce (not Standard Ecommerce) data layer on your site? If you’re trying to return multiple variables, I suggest checking the ‘subset of product attributes’ script. If this is turned on, gtm4wp-woocommerce-enhanced.js should … I also use if for Facebook’s Pixels and Events. You can name it whatever you like, but for this example we’ll name this variable DL – ecommerce.purchase.products. Hi Ana! I´m very interested in your way of teach. For dynamic remarketing you can use the data layer values that are already there: ‘id’ and ‘revenue’ for ‘ecomm_prodid’ and ‘ecomm_totalvalue’. These scripts all target the quite specific (yet common) use case where a site already running Google Analytics Enhanced Ecommerce now needs to run additional marketing or analytics tags. Can you suggest how I go about manually referencing the completed order details which now reside in Enhanced Ecommerce layer. Hey, I am Noman, Content Marketer at MarketLytics conducting in-depth analysis of latest marketing trends and aligning them with my personal prospects to produce stage-managed and engaging content. Thanks for the responses btw, I appreciate you are hands-on with your plugin. For example, returning to the example tag requirements at the top, you’d create a tag like this: Set this tag to fire on the transaction page, and it will send the correct, dynamically populated tag to your marketing vendor. Click on the link below to use this template and understand your ecommerce data. Variation: If you need a different delimiter, e.g. I can see some support topics on this board with the same issue I have, but I don’t see a solution or pointers in them to point me in the right direction. Thanks for your comments. Hey Anton, thanks for the comment! Shopify, Harvest, Mailchimp, ActiveCampaign, VWO, YouTube, etc.) To see how visitors navigate through the purchase process, click on shopping behavior under ecommerce. This custom JS variable is almost the same as the above, but will return the list of SKUs as an array (e.g. Viewing 8 replies - 1 through 8 (of 8 total), Accessing GTM4WP Enhanced Ecommerce Data Layer, This reply was modified 11 months, 1 week ago by.

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