This integration is designed to save time, get more valuable insights, help you optimize your media, and customize your marketing experiences for specific audiences.

What can Google Marketing Platform do for you? When you have a complete view of the customer, you can understand how effective your marketing has been in delivering sales. The addition of these new metrics into Ads, Display & Video 360 allow you to analyze and optimize those campaigns for sales and all steps in the customer journey to ensure you’re truly optimizing your campaigns based on data points that tie back exactly to the sales funnel. With the GA360 and Salesforce integration, accessing meaningful data about your customers’ end to end journey will allow you to optimize your marketing campaigns for sales and directly impact your bottom line. If you also set up Goals in Google Analytics 360 to track completion of multiple steps in the Salesforce customer journey (i.e. Sign up to get the latest Google Marketing Platform news, success stories and insights, delivered right into your inbox. Analytics 360 and Sales Cloud integration. Data silos are a problem when you consider CRM and digital analytics tools. Google Analytics 360, part of the Google Marketing Platform, offers a powerful and integrated analytics solution for today’s biggest enterprises.

Using Google Analytics 360’s Attribution Model report you can analyze how models other than Google’s standard ‘last touch non-direct’ rank your marketing channel effectiveness in capturing the attention of all your different lead audiences. Looking forward to seeing you all (virtually) next week! It is much more likely a customer interacts with your business via a number of different touch points over time. © 1999-2020 - Blast Analytics & Marketing, Inc. Save Time. As a Google Analytics 360 customer you have access to Custom Funnels. With the Analytics 360 and Sales Cloud integration, this transaction information can be easily shared to Analytics 360, and used to better customize your marketing campaigns based on customer purchase history. With Sales Cloud opportunity data available in Analytics 360, you can now create an audience of all customers who have ordered specific products or services from your company in the last three months, even when orders happened offline.

For the solar company optimizing media for installations scheduled over the phone, this could mean paying more for keywords that drive those successful phone calls, and paying less for keywords which drive unqualified leads that do not convert Sales Cloud contained data relating to your leads and customers but this data was kept completely separate from Google’s suite of digital marketing tools (Google Marketing Platform). This final offline conversion would not traditionally be tracked in Google Analytics 360, meaning its analytics reports only contain data relating to the beginning of the customer journey — not ideal for marketers who are looking to market to potential customers throughout the entire customer journey. © 2020 salesforce.com, inc. All rights reserved. Insights alone don’t do anything to evolve your business. As discussed previously, the integration allows you the ability to create audience segments for users at each stage of the sales funnel. Then, they can share that audience with Optimize 360 to ensure those qualified users have a unique site experience or to Display & Video 360 to deliver more relevant ads to keep them engaged. For instance, you can create audiences in Analytics 360 Your CRM contains your lead data and tracks key customer interactions that lead to them progressing through the sales funnel.

Our specialist analytics and data science team draws on decades of experience to work with enterprise-level clients wanting a data partner for their Google Analytics 360 solution. If you’re currently using Google Analytics Standard, then this integration is one of the many benefits that makes upgrading to Google Analytics 360 well worth it. This includes: Once we collect the right data and analyse it, we can use this intelligence to: What can Google Marketing Platform do for you?Speak to one of our experts, Blokhaus, West Park Ring Road, Leeds, West Yorkshire, LS16 6QG, Registered Company Address: BlokHaus, West Park Ring Road, Leeds, West Yorkshire, LS16 6QG Registration Number: 5608449.



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