Setting up Google Tag Manager on your WordPress site is as easy as A, B, C – Adding GTM to WordPress manually is easy. I bet you do so let’s move forward. Mona Gandhi, Software Engineer, Airbnb Dive into the details. Now paste the following into it at the very bottom: Replace the first block in bold with the first piece of code from Step 1 that is to be inserted into the . Finally, hit the Update File button at the bottom of the screen to save your changes. This will take you to the GTM dashboard. Notice, from the image above, we are using a child theme of the free Elegant WordPress theme in our example. Thanks for the article. when I check my website source code it is showing the google tag manager code added to it. How sweet? Next, enter your domain name in the Container name field and choose Web. Copy the GTM ID from your Google Tag Manager account and head back to your WordPress admin dashboard. Don’t use “http” or “https” to qualify your site name. when I check my website source code it is showing the google tag manager code added to it. Notify me of followup comments via e-mail. The whole purpose of a tag is to collect visitor data for analytics and digital marketing tools. For this section, we shall use a nifty plugin known as DuracellTomi’s Google Tag Manager for WordPress. All See image below. In addition to installing Hotjar by using the handy “Hotjar Tracking Code” tag type, you can install our Tracking Code on GTM as a Custom HTML tag. Data that you might fail to capture using other tracking software. Enter DuracellTomi’s Google Tag Manager for WordPress in the search field, and once you find the plugin, hit the Install Now button. Now, if you keep adding JavaScript code into your files, it will slow down your site. Just click “Yes” on the top right, and tick the checkbox at the bottom: Once you’re done with the legalese, you’re given the code to insert into your website: It’s important to note that these are two separate pieces of code: Ideally, both need to be placed as high as possible in their respective tags. A tag is merely a piece of JavaScript code that you add to your site so you can active third-party features such as traffic analytics, advertising and live chat among other things. Is GTM already include in the Google Ads account or do he need to activate it? Add the Google Tag Manager code to your site, either manually or with a plugin. Between you and me, I’m sold and as you might have noticed. You can also subscribe without commenting. Let us learn together. Now open a page of your site in a new tab. In Google Tag Manager, click on the Add a New Tag … I hope this blog post made sense to you, although some parts of it might look really tricky. Once you install the plugin, click the Activate button as shown below. At the end of it all, your live Google Analytics should look something like this: That, ladies and gents, is how you tap into the power of Google Tag Manager. Under Google Analytics Settings, choose New Variable. All I had also checked in header and footer files also. Google Tag Manager is a tag management system. On the pop-up that appears, name your tag and then click Tag configuration box to choose a tag (Google Analytics in our case). Vague much? Click “Create Account” as shown here: Here, you’ll need to enter your account details. Hi there. Get access to features like easy preview and debug tools, auto-event triggers, and a user-friendly interface to help you manage your tags. Please tell me what are benefits of it in SEO and I will very happy to visit your website. But relax – even if it’s not the very first snippet in the head or the body, nothing’s going to happen. I was feeling overwhelmed just looking at all the GTM documentation out there. Thanx for all the great screen shots and instruction Freddie. Adding Google Tag Manager to WordPress – Step by Step Step 1: Create Your Google Tag Manager Account. It’s available on the WordPress plugin repo, meaning you can install it directly from your WordPress admin dashboard. header.php, footer.php, rlt.css and 404.php to the child theme. There is also plenty of room for error. Don't subscribe You can save yourself a ton of future headaches and maintenance by using GTM. It’s exponentially better. Once Google Tag Manager enters into preview mode, reload your site. Certainly you can see it in the image above? If you didn’t find the code within your theme Header or Footer file, it should be coming somewhere from Admin Panel. Since we want to do this without using any plugins, we’re going to have to add code to our functions.php file located in our theme, or in some other location where we place our custom PHP code. Thanks a lot! I have a question, because my GTM is firing twice according to the plugin “Google Tag Assistant” and I believe I only want it to fire once. Towards the end of this post, feel free to check out some of the videos we will recommend in the resources section. Next, click Admin and navigate to Tracking Info > Tracking Code. Even inserting code directly in your theme’s functions.php has the same problem. Again, this isn’t beginner-friendly. It allows you to deploy tags on your website without editing your code. Doing this leads you back to tag configuration. If you don’t, your edits will simply be wiped out the next time your theme updates. You can add a million and one tags in a similar manner, and your site won’t have to carry all the code. The second problem is that whenever your theme updates, it will erase the changes you make. Feel free to ask if you have any further question or you can mark this topic as closed/resolved. Click it, and this will open it up for editing in the text area. You should see your tracking ID as we highlight with item no. I’ll be covering two things: Visit the GTM dashboard at https://tagmanager.google.com, and sign in. You’re a quick study. To see if our insertions have taken effect, click “OK” in the screen within Google Tag Manager that displayed the code. Google Tag Manager (GTM) is not the same as Google Analytics’ (GA). [This thread is closed.] This way, you don’t need to create a child theme. Scroll down till you find “functions.php”. For example, instead of copy-pasting your Google Analytics code into your site, you just need to add your Google Analytics tracking ID into Google Tag Manager and viola – Google Analytics is live on your site. On top of that, you can see how long each user watched the video. The visuals that accompany the text were especially helpful. Google Analytics, AdWords, Facebook, LinkedIn etc are known as tag vendors. Google Tag Manager is a powerful tool that puts a lot of power in your hands as far as managing tags and collecting actionable data goes. Worry not though, we show you exactly what to do in the upcoming section. Navigate to Plugins > Add New on your WordPress admin menu. We’re going to create a new account for our website – and I’ll be using my own test site as a guinea pig. Packed with all the features you need to collect data like the pros. Hi. Creating a child theme itself is beyond the scope of this article, but there are plenty of excellent tutorials out there that will guide you through it. Can’t thank you enough! Thank you so much! Create a tag. From one location, you can add, change and remove scripts without touching your site. Your email address will not be published. We hope our tutorial pointed you in the right direction as far as understanding and implementing Google Tag Manager on your WordPress site goes. To save time, I chose the existing All Pages trigger as shown below. I strongly recommend that you use a child theme for changes to functions.php. You’ll be redirected to the beautiful Google Tag Manager admin dashboard. To offer you a clearer picture, let us first define a tag in terms of digital tracking. After that, hit the New button as shown below. Either it can be some sort of the theme settings or some different plugin that is adding.
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