Sarah Rosenberg, Founder & CEO at Wicked Good Media, a NYC-based video production, marketing, and communications company, shares her career timeline and words … I still have that same attitude now as I did when I was 22. You have to love to read. I’m drawn to these people who I think owe us an explanation for their behavior. She grew up in Dartmouth, Massachusetts and moved to New York City following her graduation from Colgate University where she earned a degree in English Literature. Ilford, United Kingdom. My favorite neighborhood in the world is… this is funny because I want to be cool and say Paris or Johannesburg or something to make me sound more exotic, but in reality, it’s (New York’s) East Village. It's a weird addiction. New York, NY. In 1999, she joined ABC News – where assignments took her across America and around the world. It’s like you are going back in time. Wicked Good Media LLC. The owner is this amazing guy and all of the servers are Italian and the food is incredible. She also completed a program in design at Shillington School of Design, focusing on brand development and visual identity, and she is currently pursuing a Masters in Food Studies at NYU. What I’ve learned the most is that it’s all about supporting each other. https://www.barrons.com/articles/worldwise-new-york-city-publicist-sarah-rosenbergs-favorite-things-01554302735. Before founding her company, Wicked Good Media, Rosenberg, 42, cut her teeth as a journalist and producer with the storied ABC News program Nightline, spending 11 years in the trenches from Baghdad to Washington, D.C. Rosenberg sat down with Penta over coffee at the Gramercy Park Hotel in New York City. She has just shined. This is the embarrassing part: I eat gallons of almond butter and this spoon is the best spoon to get into the bottom of the jar without getting your hands covered in almond butter. You never knew who you’d have to interview for a piece or where you'd end up! Sarah Rosenberg (Founder/CEO): Sarah Rosenberg founded Wicked Good Media in 2011, after more than a decade at the landmark ABC News show “Nightline.” An Emmy-nominated and James Beard Award-winning producer, Sarah originated and developed "Platelist" profiles of many of the greatest names in the culinary world – from Mike Solomonov, Thomas Keller and Daniel Boulud to Daniel Humm, José Andrés, Lidia Bastianich and Rene Redzepi. The majority of my time spent is on the art of storytelling, which I was trained to do in television. Copyright ©2020 Dow Jones & Company, Inc. All Rights Reserved. She completed her BFA in Studio Arts at Concordia University in 2017 and then followed this up … For the best Barrons.com experience, please update to a modern browser. Sarah Penina Rosenberg is an artist and illustrator in Montreal, Canada. It’s still gritty in a way that you feel alive. Julia Silverstein: Julia is the newest member of the Wicked Good Media team. Copyright ©2020 Dow Jones & Company, Inc. All Rights Reserved. And he is somebody that is a great interviewer and does his research and makes people laugh. It took me about three chapters to really commit to it—you have to get the characters, the language, and all the relationships, and then you are rewarded. A secret passion of mine that few people know about is… for the last few years, I’ve been throwing these parties where I bring together amazing women all from different parts of my life. Senior Executive Service and Operations Director, General Manager, Partner, and Wine Director, Meilleur Ouvrier de France, Best Sommelier de France, Master Sommelier, & Managing Partner, Director of Hospitality & Managing Partner, Food & Beverage PR, Marketing and Concept Development, Professor of Culinary Arts and Food Science, Master Sommelier, Director of Wine and Restaurant Operations, Hospitality, Partnerships, and Investments. If I was a superhero, hummus would be how I got my energy. And the comfort of home. She grew up in Washington DC, Ukraine and Turkey before moving to Scotland for university. Our office is covered with magazines, books, journals; we have 20 tabs open at one time on our computers; alerts from publications on our phones (it is a lot of noise but we learn so much every single day). You just scoop it and put a little sea salt on it and you’re good. The restaurant I always take visitors to is…Lavagna. He eventually became the executive producer and when I became the desk assistant at Nightline, he really took me under his wing. That was my favorite, probably of all time. Reading is essential to this job: it helps you write better, opens your mind to being more creative and it teaches you patience. I sit you next to someone I know you don’t know so everybody walks away with a new friend. What people practice in hospitality is so glorious to witness. It is quite possibly the best industry to get into on the planet, because all it does is make people happy by showering them with love. Sarah Rosenberg Account Executive at Planet Depos - Worldwide Court Reporting & Litigation Technology. Wicked Good Media is a NYC based video production, marketing, and communications company. To order presentation-ready copies for distribution to your colleagues, clients or customers visit http://www.djreprints.com. Sarah Rosenberg. I do one a year. An error has occurred, please try again later. I’ve been living there for over a decade now–a year into moving there, I found out my grandfather grew up in the tenement a block away from me. About; Services; Video Gallery; Team; Contact I eat hummus everyday. As a small business owner, one of the biggest challenges I’ve learned is not giving away what I do for free. A native Bostonian, Sarah graduated from George Washington University. For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com. Take initiative, be creative, and don’t be afraid! More recently, though, the Prime Minister of New Zealand would be one—I want to sit down with her ask her how she found the courage to lead under such difficult circumstances. Please update your selection to see more Inspirational Career Timelines. I cried when I saw it. End of April for seven days, I am just going to sit in the sun, do some yoga, and hang out. Luckily, as a former TV producer, I’ve been able to apply a lot of the skills into my role as a restaurant marketing & publicity specialist. If I could have a drink with anyone, anywhere, it would be… right now, my dark journalism side wants someone like Elizabeth Holmes or Martin Shkreli—I want to try to understand what they were thinking. It’s magical. Do the research and show from that knowledge that you really want the job. Sarah Rosenberg is the director or marketing and publicity at Eleven Madison Park—but she's unlike any restaurant publicist in the business (and hey, don't call her that!). Prior to joining WGM, Daisy worked for growing restaurant groups Dig Inn and Major Food Group on marketing initiatives, communications strategy and creative project management. It tore me apart. It’s grown from 10 people at a breakfast a few years ago to a 50-person dinner at the last one in December of 2018. You also need to be able to multitask, there are a thousand things to do at all times. When I started, I was willing to do anything, whatever it took. A trip I’ve taken I would love to do again is… I went to Sifnos last year, a Greek island about a three-hour ferry from Athens. I couldn't do my job without hummus. It’s an Italian place, super packed, with a teeny bar. A giant of a man, well over 6 feet tall, big hands, booming voice and the best laugh in the entire world. The best book I’ve read recently is…A Little Life. New York City. The one thing in my pantry I can’t live without is… this bartender’s spoon—the long ones with the spirally handle—I got in one of these in a swag bag maybe 10 years ago, and I probably use it every day. Sarah Rosenberg has developed branding, video-storytelling, and public relations strategies for some of the hospitality world’s most iconic names, such as fine dining luminaries like Make It Nice, the team behind Eleven Madison Park (ranked the No. That’s my dark side. I am finishing up my time working with the team at Make It Nice (EMP/Nomad Hotel) and I figured I needed a ritual of completion to celebrate all that we accomplished together and moving on to the next chapter. Sarah Rosenberg has developed branding, video-storytelling, and public relations strategies for some of the hospitality world’s most iconic names, such as fine dining luminaries like Make It Nice, the team behind Eleven Madison Park (ranked the No. I probably go once a week. Find your inspiration in the unique career timelines and words of advice these industry leaders have shared. It doesn’t feel plastic. Before founding her company, Wicked Good Media, Rosenberg, 42, cut her teeth as a journalist and producer with the storied ABC News program Nightline, spending 11 … Sarah Rosenberg. She has worked in Baghdad, Soweto, Qatar and London, among other locations, and produced reportage from the Pentagon on 9/11. Greater New York City Area. It’s the greatest—we laugh, we get everything out, we solve each other’s problems, and then she goes on with her day and I go on with mine. The next destination on my travel itinerary is… Menorca, Spain. On the more fun side, I’m actually obsessed with Dax Shepard. In this time of gray, this happiness and color just shot right through my heart. 1 restaurant in the world in 2017) and the Nomad Hotel. He saw something in me. 8:30 a.m. She drops off her kid and then calls me on her way to work. Wicked Good Media is a NYC based communications, marketing and video production company. The spoon is amazing. The thing that gets me up in the morning is… I have a call every morning with my sister. He was a war reporter—he had covered virtually every conflict all over the world. I would get pitched everyday in news, so through the years I learned how to differentiate a good pitch from a bad pitch. Sarah Rosenberg Wicked Good Media LLC. When hiring, I look for people who are excited and fired up. A person who inspires me to do what I do is… the former executive producer of Nightline, his name was Leroy Seivers and he died about a decade ago—he was a force of nature. I’ve been lucky to have some of the best, smartest, charismatic people in the industry support me since the beginning: Chipotle’s former CEO Steve Ells and former CMO Mark Crumpacker helped me establish my business and didn't hold me back in establishing their video department because they believed in me; Eleven Madison Park’s Daniel Humm and Will Guidara worked with me in figuring out what PR and Marketing meant to them. Little white cubed houses line the mountainside, and it’s quiet and it smells like salty goodness and the food is amazing and fresh. Sarah Rosenberg Marketing Manager at Clarion Events. This copy is for your personal, non-commercial use only. I wept. It’s on Fifth and Ave. B (in the East Village). We've detected you are on Internet Explorer. I want to go back. Being nice is cool! It will help you write a pitch and learn who is writing what. This copy is for your personal, non-commercial use only. A brain pick is a service. Sarah is now based in Manhattan, but travels extensively for pleasure and work. While new to public relations and video production, Julia is no stranger to hospitality - her family has been in the restaurant business for decades, and she grew up immersed in the values of hospitality.
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